…because some thoughts are worth remembering
“Design is not just what it looks like and feels like. Design is how it works.”
Successful designs anticipate the needs of the user. There is no excuse for a design that doesn’t take into account how it works, because one doesn’t even have to be thoughtful. It just needed to be used for the purpose it was created for. I think about it every time I have to open some plastic sauce packet that doesn’t have a pre-cut area you can tear. The manufacturers knew people wanted the contents of the packet to be used, right? If the packets were meant to be opened, why not pre-cut a small slit to make it easier to tear it open?
So many design decisions (including non-physical objects) can be improved by knowing who is the object for and how will it be used. Why design a 4-day conference if the target audience can’t travel or leave the office for 4 days? Textbooks in the U.S. are so thick and heavy that children now have backpacks with wheels that they roll around like a suitcase. Who was the textbook written for, teachers or students, libraries to hold as reference or classrooms and homes?
Photo: Tiled roofs in Kyoto, Japan