…because some thoughts are worth remembering
If you don’t own any books by Edward Tufte, it’s worth going to your local library and spend an afternoon admiring them (and learn about visualization and design in the process). But until you do, here are his fundamental principles of analytical design, from his book, Beautiful Evidence, summarized for your convenience:
It should answer the question, “why is it important to create this presentation?”
As with many outcomes, no technique alone will transform the output unless you start with great content, or “garbage in, garbage out”. Because you are going to spend significant resources on a presentation, it’s best to ensure your data and content are trustworthy.
Photo: White gazpacho beautifully presented by my friend at his house in Mountain View, California